Founded in Copenhagen, Denmark, in 1982 by the Danish goldsmith Per Enevoldsen and his wife Winnie, Pandora has made an exceptional journey from a local Danish jeweller’s shop to the world’s biggest jewellery brand. Starting with a single solid sterling silver ring, Pandora began manufacturing jewellery in Thailand in 1989, with only a handful of employees. In 2000, Pandora’s vision of developing a charm bracelet concept that women could style in personal ways to express unique moments and style became a reality with the brand’s signature charm bracelet, Moments. Today, Pandora offers affordable, hand-finished jewellery made to the highest environmental and ethical standards. Sold through more than 7,700 points of sale and connecting with more than 15 million Facebook fans and a little over 13 million Pandora Club members, Pandora is the most recognised jewellery brand in the world.
